Martha Stewart is launching a new line of scrapbooking supplies to be available later this year or in early 2007. She will release them through EK Success. According to the Business Week article, “the new line will be called Martha Stewart Crafts. The aim is for it to be a one-stop shop for consumers’ crafting needs.”

Hhhhmmmmm, pretty interesting. Kind of cool that Martha is jumping into the scrapbooking market. It makes me wonder if there are other celebrities who scrapbook?

Also, that statement of becoming a one-stop shop is a tad odd. I can’t imagine buying scrapbooking supplies from just one place, can you?

This entry was posted on Friday, January 6th, 2006 at 6:56 am and is filed under Scrapbooking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.