What part of a letter has the highest readership according to direct mail experts?
The P.S.

What page in a scrapbook will have the most impact on your family?
Your P.S. page, of course.

Joanna Campbell Slan Challenges Readers To Create Pages About Themselves

Here’s the challenge: Create your own legacy pages, pages that are expressly designed for us to “leave behind.” You know, direct marketing wizards tell us that the P.S. is the most highly read portion of any letter, so our P.S. pages should be those highly readable pages where we talk about our lives in retrospect, our goals for our families, our reasons for our life choices, our triumphs and disappointments.

The idea comes from Joanna Campbell Slan, author of the new book, The Best of British Scrapbooking and Cardmaking. Joanna has written 6 books for scrapbookers including her original book, Scrapbook Storytelling, which has sold more than 35,000 copies.

The P.S. page concept was inspired by a lady named Sarah who had won a spotlight in the upcoming Best of British Scrapbooking book and was anxiously waiting for its publication to see her scrapbooking in print. She was also battling breast cancer. She did get to see her work in print before passing on, but her husband wished she’d left more of herself behind in her scrapbooks. Thus, the P.S. page challenge.

What will you put in your first P.S. page?

This entry was posted on Friday, October 7th, 2005 at 6:12 am and is filed under Scrapbooking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.